StudyNavigator
Paid Growth Strategy
A full-funnel plan across Google, Meta, and YouTube — how we'll find your students, win their attention, and turn it into trials.
Create demand, then capture it.
YouTube and Meta build want before students search. Google catches them the second they start looking. Every channel points to one action: start the trial. We lead with relief and credibility — not hype — because that's what converts a skeptical audience. Here's what each one actually looks like.
A share of students convert straight from the ad.
The majority convert later — we catch them at high intent.
Scroll-stopping, creator-style video and stills that build awareness and relief before a student ever searches. We run 2–3 message angles as separate ad sets, read winners on cost-per-trial, and scale the one that lands. Two example concepts:
Emotional, story-driven pre-roll on med-student channels — the panic of falling behind, then the instant fix. Skippable, hook in the first 2 seconds, built to make a student feel seen before they're sold. Example pre-roll:
We meet students at the exact moment of high intent — when they're already searching for a planner or a way to catch up. Lead with the utility, match the search, not the dream. Example search ad:
We ramp into the peaks.
Med-school demand isn't flat — it spikes on a predictable calendar. These are our “Black Friday” moments: we build demand on YouTube and Meta ahead of each one, then let Google capture the intent surge during it.
Test, read, fund the winners.
No guessing, no vanity metrics. Every dollar is judged on one question: did it produce a trial at a cost that works? Search runs always-on as the high-intent floor while we test and scale creative on top.
You get a plain-English monthly report — what we tested, what won, what we're scaling, and what's next. No jargon, no 40-tab dashboards you'll never open.
Your plan.
A flat monthly management retainer — strategy, build, testing, optimization, and reporting. Toggle creative add-ons to build your package.
Add-on pricing is a starting estimate — final quoted with scope. [ EDIT rates ]
Built for how med students actually buy.
Full-funnel strategy, multi-angle creative testing, and seasonal timing — working as one system. We create the demand, capture it, and prove what it returned.
Next step: kick off creative + Search setup ahead of the next peak.
Accept this plan →The 6 message angles
Each runs as a separate ad set so we read winners cleanly, then scale the one that drives trials.
Meta Ads Management — $800/mo
Strategy, audience & creative testing, daily optimization, and reporting across Facebook and Instagram. We run 2–3 angles as separate ad sets, read winners on cost-per-trial, and scale the winner.
Google & YouTube Ads Management — $800/mo
Google Search to capture high-intent demand (28-term keyword plan), plus YouTube to create demand before the search happens — managed together as one funnel.
Static Graphics
Scroll-stopping ad stills and display banners, on-brand and sized for every placement. Billed per concept set. [ EDIT rate ]
Video Production
Top-of-funnel spots and creator-style edits — hook-first, mobile-first, 15–30s. Billed per spot. [ EDIT rate ]
Animation
Motion graphics and product-UI explainers that show StudyNavigator actually working. Billed per piece. [ EDIT rate ]
28 target keywords & estimated CPC
Directional US estimates — final CPC varies by geo, season & Quality Score. [ EDIT ]